This infographic is clear, easy to interpret, and tells the story on study times. When designing a how-to infographic, laying out the design matters a lot. While a horizontal format is common, a vertical layout can be equally effective.

Table of Contents

Plus it’s a lot easier to read this infographic, instead of searching an annual report for all the important data or information. Plus, like the previous example, the information in this business infographic was repurposed from an article. This approach is a lot more efficient and effective than creating something from scratch. The most popular type of marketing infographics actually repurpose information from a blog post, study, or article. To help you turn your message into something clear, engaging and easy to share, here are 40 infographic ideas tailored to different industries and goals.

What are the five types of infographics?

A beautifully illustrated infographic series that visualizes the stages of human embryonic development, from fertilization through organ formation. Each phase is represented through detailed anatomical drawings and spiral visual metaphors, blending art, science, and storytelling. Let’s look at what separates forgettable designs from professional infographic examples that leave a lasting impression.

You find yourself getting lost in the wealth of information, intrigued by all the little details. The explosion of color evokes a curiosity that makes you examine what this timeline infographic is actually all about. There’s a lot of vertical movement in this creative infographic that allows for a cohesive understanding of the information being displayed. This timeline uses images to illustrate interesting facts and concepts. Its circular design is able to compress a large amount of information in just a page.

“Little Bits of Big History” by A&E Television Networks

From marketing to healthcare, how you use infographics to present data can vary, and what works for one sector may not work for another. Statistical infographics use data and numbers to inform or persuade the audience. This infographic example uses a dot chart to visualize the percentage of employees who feel more appreciated when receiving a gift, where each dot represents a respondent. Translating percentages into a more visual format makes the data more digestible and impactful. Effective how-to or list designs use visual hierarchy to create what we call “pause points”—moments where the eye naturally rests before moving to the next section. This visual breathing room prevents the cognitive overload that makes viewers abandon complex content.

Informational infographics share a lot of information or data in a way that is visually appealing and easier to understand. The example below is an infographic that is information rich, yet it doesn’t feel dense or text heavy. How you visualise your data will affect how informative and engaging it is.

Instructional design statistical infographic

A colorful timeline that maps out famous historical figures across centuries and disciplines, such as artists, thinkers, leaders, and entertainers. Overlapping colored bars create a sense of cultural density over time. Color and line thickness indicate frequency, guiding the reader through a difficult subject with clarity and control. This infographic compares liberal and conservative ideologies through a carefully structured visual metaphor.

Sometimes your information can be displayed by using one very detailed infographic, which requires a good designer. It generates more attention because of its complexity and attention to detail. It’s a great method to use if you have boring information that you need to make more interesting. The alternating layout and visually appealing images, that fit with the theme, makes it easy to jump from one point to the next. In order to have successful infographics such as this one, making sure that your main points are only outlined is essential. The designers of this infographic did a great job portraying how the tech world is so interconnected.

• Sometimes it helps to keep things simple, especially with infographics.
• There are infographics that can be considered “good” and some that can be considered “bad”.
• Over 40 geologic units are color-coded in sweeping detail, creating a map that feels both like a scientific tool and a piece of art.
• Neatly divided into a beautifully symmetrical design that uses representational symbols and bold fonts to spell out the key message.
• This creative infographic template another example that is filled with a ton of interesting data about visual content marketing, without feeling like a chore to read.
• Colored wedges radiate from a central point, visually emphasizing the impact of disease over wounds or other causes.

People remember 65% of information they see, compared to just 10% of what they hear. And infographics are liked and shared 3X more than other content types on social media. Dominated by a tearful graphic image dragging us down to the “Uncomfortable Truths” headline, we know the infographics are not going to make pleasant reading. The impressive design spacing of the separate graphics floating around the underlying image means we never lose focus of the overall message. This layout and the simple consistent red/gray color scheme allow the statistics to do the work intended.

Top-Funded Tech Startups in Europe

With 5 simple yet uplifting tips, you’re left with a sense of compelling motivation. The color palette is gentle, giving the impression that watercolors were used. Using well known social media icons also give the infographic a feeling of familiarity. Last but not least, this infographic is about the history of gay marriage bans.

The entire presentation is beautifully illustrated with evocative images representing each type. Printsome illustrated its own handy list of shareable social media tips in infographic form. This infographic’s use of illustrations helps grab attention and get the point across. Every blogger’s ultimate question is answered by a brightly illustrated infographic from Crazy Egg. Bold statistics draw attention to the design, effective infographic examples which is structured to highlight actionable blogging tips. A village setting and colorful characters highlight important points in this educational infographic from USAID.

The layout for this infographic about dogs sent on outer space missions creatively mimics constellations in the night sky. Info about how to read the unique design legend is located in the bottom right corner. This Star Wars family tree uses simple, recognizable headshots to represent the characters.

• The team at Visual.ly expertly illustrated Handley’s “Step-by-Step Directions for Writing Your Next Piece of Content” in an engaging infographic.
• Using different colors for each framework helps distinguish them clearly.
• The shared wisdom and advice is displayed in a colorful infographic that illustrates different strategies with mock screen shots.
• If you prefer to arrive stylishly late to a party, you may feel at home with Argentinians.
• “Library Impact” infographic created by Eagle Valley Library District.

If your infographic is high quality and offers value, other websites and blogs are more likely to use it and link back to it. Learn how to create and design flyers to promote your products or services. Nothing tanks your credibility faster than visualizing numbers that don’t add up.